B2B marketing for solar & renewable energy.
Commercial and industrial solar is a long, high-ticket, trust-heavy sale. We build the outbound engine that puts your team in front of facility managers, plant heads and CFOs who control the roof and the capex budget.
Residential tactics do not work on a commercial capex decision.
Most solar marketing is built for homeowners — form fills, price comparisons, quick quotes. A C&I project runs into seven figures, involves three or four stakeholders, and takes months. Buying the same lead lists as everyone else produces enquiries your team wastes weeks disqualifying.
- Shared aggregator leads that three competitors are calling the same morning
- Enquiries from tenants and office managers with no authority over the roof or the budget
- No material that answers the questions a CFO actually asks about payback and financing
- Deals that stall after the site survey because nothing kept the conversation warm
Built for Solar & Renewable Energy.
The same four channels, rewritten around the way your buyers actually decide.
WhatsApp Outreach to Plant & Facility Heads
The highest-reply channel in industrial B2B markets where business runs on messaging apps. We run compliant, permission-based WhatsApp sequences that share site photos, generation data and payback numbers where decision-makers actually read them — then hand a warm conversation to your sales engineer.
Targeted Email to Commercial Property Owners
We build lists by industrial estate, rooftop area, sanctioned load and electricity spend, then write to the specific economics of that site. Segmented sequences for factory owners, warehouse operators, hospitals and educational campuses — each with the payback case that matters to them.
LinkedIn Access to CXOs & EPC Procurement
For larger projects the decision sits with a CFO, a sustainability head or a procurement lead. We position your leadership as credible operators through project case content, then open direct conversations with the executives who sign off on capex and ESG commitments.
Geo-Targeted Performance Campaigns
Search and social campaigns aimed at commercial rooftop intent in your service geography — filtered hard against residential traffic. Every rupee is tracked to site surveys booked, not clicks, so budget moves to the industrial belts that actually convert.
Everything below is in scope from month one.
- Account list segmented by industrial estate, rooftop area and electricity spend
- Compliant WhatsApp sequences with project proof and payback assets
- Email infrastructure with dedicated domains and deliverability monitoring
- LinkedIn positioning for founders and project heads
- Geo-targeted paid campaigns filtered against residential enquiries
- Weekly reporting on site surveys booked and pipeline value
Three moves. One machine.
Map the market
We define the accounts worth winning in your sector, then build a verified data set of the people who actually sign — with the buying signals that say who is worth approaching now.
Build the system
Sending infrastructure, deliverability, multi-channel sequences and deep personalisation — assembled as one machine and tested before it carries your name at volume.
Scale what converts
Every reply is tracked. We double down on the channels and segments producing pipeline, cut the ones that don't, and report on meetings booked rather than impressions served.
Before you book the call.
Do you generate residential solar leads?
No. We work only on commercial and industrial projects. Residential solar is a volume game won on price and speed of quotation; C&I is a relationship sale to a facility or finance decision-maker. Those need opposite systems, and we are built for the second.
Our sales cycle is six to nine months. Does outbound still make sense?
It makes more sense, not less. Long cycles punish inconsistent prospecting — a quiet quarter of outreach becomes a dead quarter of revenue three quarters later. We keep the top of the funnel filled continuously so your pipeline stays predictable across the cycle.
Is WhatsApp outreach compliant?
We run permission-based sequences through approved business messaging with clear opt-outs, and we do not scrape numbers or blast unverified lists. The goal is a warm conversation with a decision-maker, and that only happens when the first message is relevant and welcome.
Can you handle multiple states or service regions?
Yes. We segment lists and campaigns by geography so each region gets messaging matched to its tariff structure, incentive regime and industrial mix. Reporting is broken down the same way, so you can see which belts are worth expanding into.
Who takes the meetings you book?
Your sales engineers. We qualify for roof or land availability, electricity spend and decision authority before a meeting is confirmed, so your technical team spends time on sites worth surveying rather than on enquiries that were never viable.
Design. Scale. Dominate.
Tell us where you want the pipeline to be in ninety days. We'll build the system that gets you there.
Book a Free Strategy Call