B2B marketing for IT & software companies.
Technical buyers ignore generic outreach. We build the research, messaging and multi-channel sequences that get your founders in front of CTOs, IT directors and heads of engineering — with meetings on the calendar, not impressions on a dashboard.
Founder-led sales stops scaling long before the pipeline does.
Most software companies hit the same wall. The founder closes well, referrals dry up, and the team starts spraying generic sequences at a list bought from a database. Technical buyers spot it immediately. The result is a pipeline that looks busy and a calendar that stays empty.
- Lists built from job titles alone, with no read on tech stack, funding stage or hiring signals
- Messaging written for a marketing persona, sent to an engineer who wants specifics
- Domains burned by volume sending, so even the good messages never reach the inbox
- No follow-up system, so a warm reply dies because nobody chased it on the third channel
Built for IT & Software.
The same four channels, rewritten around the way your buyers actually decide.
Cold Email That Reaches Technical Buyers
We build your ICP from tech stack, headcount growth, funding and hiring signals — not job titles alone. Dedicated sending domains, warmed inboxes and per-segment copy keep deliverability high while the message stays specific enough for a CTO to reply to.
LinkedIn Authority for Founders & CTOs
Your founder's profile becomes the top of the funnel. We ghostwrite technical posts that earn trust with engineering leaders, then run targeted connection and conversation sequences into the accounts already reading them.
WhatsApp Follow-Up & No-Show Recovery
Demos get booked and then forgotten. We run structured WhatsApp follow-up to confirm meetings, recover no-shows and keep deals moving between calls — the highest-reply channel in markets where business runs on messaging apps.
Paid Demand & Account Retargeting
LinkedIn and search campaigns aimed at the accounts already in your sequences, so outbound and paid reinforce each other. We retarget demo-page visitors and pricing-page drop-offs, and we cut spend on anything that does not produce a booked call.
Everything below is in scope from month one.
- Verified ICP and account list segmented by tech stack and buying signal
- Dedicated domains, inbox warm-up and deliverability monitoring
- Multi-channel sequences across email, LinkedIn and WhatsApp
- Ghostwritten founder content calendar
- Weekly reporting on replies, meetings booked and pipeline value
- CRM hygiene so every conversation is logged and followed up
Three moves. One machine.
Map the market
We define the accounts worth winning in your sector, then build a verified data set of the people who actually sign — with the buying signals that say who is worth approaching now.
Build the system
Sending infrastructure, deliverability, multi-channel sequences and deep personalisation — assembled as one machine and tested before it carries your name at volume.
Scale what converts
Every reply is tracked. We double down on the channels and segments producing pipeline, cut the ones that don't, and report on meetings booked rather than impressions served.
Before you book the call.
Do you work with early-stage SaaS companies?
Yes. We work best with software companies that have found product-market fit and closed at least a handful of customers, because we need real win stories to build messaging from. If you are pre-revenue and still testing the problem, outbound will amplify a message you have not validated yet — we will tell you that on the call rather than take the engagement.
How long before we see the first qualified meeting?
Weeks one and two go to ICP research, domain setup and inbox warm-up — sending hard before that burns the domain. Sequences typically go live in week three, with first replies in the same week and consistent meeting flow by weeks six to eight. Anyone promising meetings in week one is sending from a domain they are willing to lose.
How do you keep our main domain safe?
We never send volume from your primary domain. We buy and configure separate sending domains with SPF, DKIM and DMARC, warm the inboxes gradually, and cap daily volume per mailbox. Your corporate domain keeps its reputation for the mail your team actually sends.
Can you sell a technical product without knowing the technology?
We do not pretend to be engineers. We run structured onboarding with your technical team and your best sales calls, and we write from the specifics that come out of that — the integration that saves three weeks, the compliance requirement you already clear. Vague benefit language is what gets ignored by this audience.
Do you replace our sales team?
No. We fill the calendar; your team runs the calls and closes. Most clients pair us with one or two account executives. If you have nobody to take the meetings, more meetings will not help you.
Design. Scale. Dominate.
Tell us where you want the pipeline to be in ninety days. We'll build the system that gets you there.
Book a Free Strategy Call